Launching an E-Commerce Business?
Building and managing an online (e-commerce) store has never been easier — it doesn’t matter if you’re an individual wanting to launch a new clothing line, an artist launching merch, or a retailer wanting to list your own products online for purchase. The team at Orthris is highly experienced in launching e-commerce stores from both client and personal experience.
Benefits of leveraging platforms like Shopify and Woocommerce for E-commerce
There’s a number of benefits for using these platforms to build an online store.
- They give you a simple way to upload products to your site.
- You’re able to easily manage stock updates and have that reflect in the store.
- Updating product pages is simple.
- There’s a number of ways to create upsells, share related products, and keep buyers in the buyer’s journey.
The benefits of using each of these platforms differ, but they both make it easy to not only update and update inventory (or affiliate products) but to also optimize for SEO purposes. Woocommerce has a bit more flexibility when it comes to SEO optimization because it integrates with WordPress, and Shopify isn’t as forgiving when it comes to optimizing URLs and where products “live” within the site.
Building a Woocommerce Ecommerce Store
We’ve launched a number of website using the Woocommerce plugin with WordPress CMS. There’s a number of benefits to building with Woocommerce and WordPress if you’re already well versed in marketing and using WordPress. Woocommerce has more opportunity from an SEO (search engine optimization) perspective than Shopify does and a larger number of free plugins to build your shop exactly how you want it.
Building a Shopify Ecommerce Store
Shopify is fantastic for business owners who have a retail store and want to convert online, those who aren’t as familiar with digital marketing or selling products online, and those who don’t want to spend time optimizing their site. What we build with Shopify becomes more of a “plug and play” once it’s properly set up and running.
Our Process With You
If you need a partner to build an e-commerce site, we’re your team! Our packages are customizable, but our base package (and the most preferred package) is below.
1. Discussion about Woocommerce vs. Shopify
This will help us decide which platform is best to build your shop on.
We’ll discuss the particular branding and color scheme you’re looking for, as that will influence the theme we build with.
3. Optimized title, description, and on-page copy
We’ll provide examples of the above so that you have a functional template for work off of for existing and future products.
4. Optimized Structure
This depends on the platform, but we’ll build the structure to SEO standards in a way that makes sense categorically for your products.
5. Video training for store maintenance and updates
If you’re interested in launching an e-commerce store and want more details on how we can work together, fill out the form below.