This question comes up a lot: “What is content, and what can it do for me?”
Content has been, and always will be, an integral part of marketing online and how you engage your new and existing audience. It can be top of funnel to generate brand awareness, or extremely conversion focused for sales through written blog posts, visual design, or video. Content has always existed online in some way, shape or form, but the mediums that channel our storytelling and how we reach our consumers are what’s evolving. With defined goals, content can help grow brand visibility through consistency, generate new customers/clients through thought leadership & education, or grow an audience that can convert into customers/clients in the future.
We’ve spent close to a decade crafting content strategies for companies across the globe and we *love* creating strategies that can use both traditional and emerging platforms. We choose to call LA home because of the creativity, collaboration, and emerging platforms all around us. PS: If you’re local to the LA area, we’d love to meet up, grab some coffee and chat! ☕
If you’re interested in content strategy, click here to shoot us a note.
Content Strategy Workflow
All strategy relationships are different, however, the typical workflow will look like this:
- Discuss goals, capabilities, and what your team is looking to achieve through content.
- Create a strategy & ideation document identifying content types and opportunities, with specific ideas to execute upon.
- Propose an editorial calendar for scheduling.
- Review the strategy and proposed content ideas with the team and how it can integrate into the bigger digital marketing funnel.
Our content strategy service is ideal if you have a team in place to write, design, develop or produce our recommended content ideas, or the budget to contract us to produce the content for you.
“I have team members who can produce content, but we don’t know how to structure the workflow!”
If you have the team in place and need consulting on workflow & team structure to make content production as efficient as possible, let us know. We love helping team efficiency and our goal is to make you 100% self sufficient so you can create content faster and more effectively.
Content strategy is custom tailored to your goals and capabilities, so if you’re interested in learning more and working together, hit us up using the form and let us know what you’re looking for!