Outreach is only as effective as the relationships that are built and the power of the influencers that you’re working with. Many PR companies struggle because they’re working the same handful of media publications with the same tactics (read: news developments, press releases, etc) and haven’t yet found influencers, authors or blogger that have a built in audience. What differentiates us from others is our strong foundation and background in organic SEO. We understand how all the parts work together. With years of outreach and content creation experience, we know how to create strategies that not only leverages data driven research to identify the strongest potential partners from an SEO perspective, but also content that others want to share both on and off site.
We prefer to train your team in effective outreach tactics and strategies, and be there to continually identify new partnership opportunities.
Competitive research is an important part of creating a sustainable, long-term strategy. Not because you need to be doing everything your organic competitors are, but because strengths and weaknesses in their strategy can be identified to provide insight into opportunities for your brand. It can also provide insight on how competitor’s have launched past projects, and where their failures may have been.
Our competitive research prices vary depending on the number of competitors that you would like researched. Our research includes a review of:
- Competitive rankings and total market share
- Social presence
- Link building tactics and strategy
- Outreach strategy and publisher relationships
- Publication strategy, strengths and weaknesses
With this package, we provide spreadsheets containing all pertinent data, as well as written documentation and one hour review call. Competitive analysis is one of our strongest areas, and this wouldn’t be effective without an execution roadmap. If you’re looking to focus specifically on content, our content audit & strategy package will provide a plan that can be passed to your internal marketing teams or other agencies to implement.