You may have heard the phrase “content is king” and everyone buzzing about content marketing. I’d like you to forget around the hype surrounding it, and realize that content has been, and always will be, an integral part of marketing yourself online. The only thing that’s changed over the years is the mediums that channel our storytelling and how we reach our consumers. There’s also a fundamental difference betweet simply “marketing” your content, and focusing on a content strategy. We’ve talked about this in the past.
We’ve worked on countless content strategies over the years in many industries. Our content audit and strategy includes a detailed document that outlines,
- Specific, detailed ideas for content that your team can create, including the medium (visuals, motion graphic, written, etc.)
- Specific outreach targets
- A breakdown of topics to focus on for future scalability
- Promotional strategy
- Supporting data
Along with this, you’ll receive a 1 hour walkthrough, and optional 1 hour internal team training. The deliverable and price point will vary depending on the size and scope of the project. If you’d like further collaboration or training, we offer hourly general consulting services to add to this package.
While we do have the capabilities to produce content deliverables with these strategies, we prefer to work directly with client teams in order to educate them and empower them to implement and brainstorm in the future.
If you’re interested in learning more about our process, what we can offer, and how we can work together to create a strong strategy, contact us.