We’re a digital marketing consultancy that enjoy brainstorming with great brands, on great projects, with great people. Building synergistic ties between data and creativity to create strong strategies are our core focus. In the past, our team has worked with fortune 500 clients on media and promotional campaigns ranging from retailers to entertainment companies.
We’ll help diagnose potential roadblocks and create a roadmap that can help you meet your organization’s goals.
We’ve taken on projects where we’ve worked explicitly with technical teams, the executive teams, the lead strategists, the analysts, or combinations of both. We’re used to speaking the language that conveys the importance of any changes in a way that’s understandable for every stakeholder that we work with.
The founders each have a strong history in the industry ranging from creative production to technical SEO consulting. We’ve worked on numerous campaigns including viral promotions and giveaways, site migration (SEO focused), architecture audits, competitive backlink audits, organic strategy roadmaps, social activation (fan experiences), paid social, and more.
What’s up with the name “Orthris” anyway?
After much brainstorming over what would best represent us, we decided to run with Orthris. We took creative liberty on the spelling.
“Orthrus” was a 2 headed beast in Greek mythology, with a snake’s head for a tail to protect itself from competitors sneaking up behind it, and the ability to destroy anything in its path. It was muscular, yet lean and agile at the same time. We felt it represented our approach to the strategic process.
It’s all about strategy, not short-lived tactics. We’ll help you get one step closer to your checkmate.
Selena Vidya- President & Head of Strategic Digital Consulting
Selena Vidya (You may also know her as Selena Narayanasamy) is a founder and head strategist for Orthris, and has been working in the digital marketing space in different capacities for 10+ years. Her obsession started when she co-founded and launched an e-commerce store in 2003/2004, building the website presence, creating advertising, and generating leads from scratch through the website, offline events, and WOM marketing. After taking on her own projects for a few years during college, she decided to move into the professional environment and work for a boutique search and social marketing agency, which then merged into a multi-tiered agency startup. She held leadership positions in both.
She’s worked on countless campaigns since that time, including mobile app, plugin and website launches, movie promotions, a book launch for an extremely well known chef and TV personality, and many more. She’s walked in and sat down with executive teams and technical teams alike, to work together on the right roadmaps that meets the most important goals for an organization. She’s also trained internal teams on different areas of marketing, and is an avid speaker.
Selena is a creative, out of the box thinker who uses her experience in SEO as a strong base when creating integrated marketing campaigns in the online space. Her core focus is helping clients understand the missing puzzle pieces that’ll fuel their marketing campaigns, and advising on internal team structures.
Previously of: Esvienne, Search & Social Media, BlueGlass Interactive, Foundation Digital
Shane Waite- VP of Creative Production
Shane Waite has been working as a designer and producer for 9+ years, and understands the intricacies that go into branding, while still adopting that branding to future channels. He’s an experienced producer, digital project manager and designer with a passion for all things creative. Specializing in project delivery and team management, Shane has launched, managed and maintained marketing campaigns and promotions for clients in the Entertainment, Sports Marketing and Hospitality industries. With a strong passion for mobile technologies and years of experience working with a team of Facebook Preferred Marketing Developers, he has experienced and followed the evolution of these interconnected technologies.
Shane’s core focus is understanding a client’s creative needs, and wrangling everything from banners, to landing page design, to social media assets, and more.
Previously of: Logos, Thuzi, Defy Media
Interested in chatting about how we can possibly work together? Contact us!